Napa Businesses Join International Sustainable Wine Roundtable as Founding Members

Oct 4, 2021 at 1:55pm

Sam Jones

Forty companies from across the globe joined forces this year to create the Sustainable Wine Roundtable, where stakeholders will work to set industry-wide sustainability standards and communication. Three of these founding members have Napa locations — Amorim Cork, Napa Green and Treasury Wine Estates — each with different perspectives and priorities to bring to the (round)table.

By sharing best practices, advocating for incentivization programs, funding research and collaborating on certification processes, the SWR hopes to use the wine industry’s unique platform to mitigate the impacts of climate change.

“All of us, the wine industry included, have our work cut out for us if we want to keep our world a livable place in the face of a changing climate, loss of biodiversity, plastic in the environment or any other number of things that need tackling,” said Will Drayton, Director of Technical Viticulture, Sustainability and Research for Treasury Wine Estates. “One of the key roles of the SWR, apart from crafting industry solutions, is to do a better job of telling the public what the wine industry is doing.”

With certifications and programs targeting sustainability initiatives across the industry, the wine world is doing a lot — they just haven’t been advertising it as well as they had hoped.

Continue reading the article from the Napa Valley Register here