As part of the new campaign, Save Our water is planning multiple paid media efforts including radio ads kicking off mid-July and other elements starting through August. Radio ads running in major media markets throughout the state will promote a positive approach thanking Californians for their conservation efforts and asking them to keep up their commitment to saving water.

The “Water Conservation: It’s For Life” message has been integrated across the program along with a revamp and restructuring of the website, and a fully updated toolkit. Save Our Water’s new website includes improved user experience and navigation to make it easier for Californians to find the key information they need to make permanent changes to save water.

Collateral, website and social media materials are available now at http://saveourwater.com/