Millions of Californians are turning to gray water ifor everything from cleaning to keeping plants hydrated. The ways that Californians are coping with water shortages go far beyond showers, and they are making a dent: Urban water usage fell a record 29 percent in May compared to the same month in 2013.

So lets take a look at how the drought is spurring innovation, changing behaviors, and upending notions of what's acceptable and what's attractive.

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